Tasca
Therapeutics

celebrating serendipity: a brand identity and communications strategy that packs a punch
services
brand strategy
brand identity
brand guidelines
website design
PR launch strategy
media relations

scenario

Tasca Therapeutics battles cancer by developing medicines from small molecule inhibitors.  “Tasca” means ‘pocket’ in Italian, in reference to the company’s mapping of lipid-binding “pockets” on proteins. Tasca wanted a visually simple, high-impact brand, with an emphasis on the serendipity of innovation.

The team wanted the website to launch at the same time they announced their Series A financing. It was crucial the website showed who the company was and excited stakeholders about the company’s vision and promise. The company wanted to “punch above its weight” and even though a Series A, they wanted the launch to really cause the industry to notice in a positive way. The challenges were that the science was hard for general folks to understand so it needed to be explained in a thoughtful way that ensured understanding across various audiences.
A stack of Tasca's business cards.Illustrative graphic showing the inspiration for Tasca's logo mark: The lipid bilayer, T letterform, and an upwards arrow symbolizing innovation.

solution

The visual identity plays with the tension between the precision of a grid and soft organic forms. Undulating shapes twist and interact to create new novel shapes, a nod to Tasca’s commitment to curiosity, agility, and ingenuity. A collection of light and dark colors make up the dramatic, high-contrast palette. We also recommended a photo shoot of the executive team to help with visual identity and with upcoming media outreach. 

Greenford developed a strategic PR campaign for the launch of Tasca Therapeutics. The team tied the launch of the company to its Series A financing announcement and website launch. The goal was to create awareness and visibility for the new company and also for the venture fund that founded the company, Cure Ventures. In addition, we pegged the news to the current media cycle by highlighting the importance of a promising biotech funding announcement when the biotech industry was in an economic downturn.

The team conducted in-depth interviews with exec leadership at both companies to understand the science in-depth and ensure clarity across various audiences. The team then developed a comprehensive media plan, talking points and media Q&A. The media plan included an exclusive interview with a leading biopharma outlet, STAT, and day of media outreach to key business and biopharma media outlets. Media preparation was completed to ensure the team was on message and media coaching done prior to interviews. Our launch successfully set us up with an ongoing contract with Tasca Therapeutics.
Through their extensive connections with a wide range of publications, the team skillfully amplified our message and elevated our profile. Their professionalism, strategic insight, and commitment to excellence have been truly instrumental.
Milenko Cicmil
chief executive officer
Website graphic for Tasca showing a young African American female scientist working in a lab. A graphic overlay features the headline: Mapping novel lipid-binding pockets on proteins, to develop new medicines to treat cancer.

results

Graphic Design USA Health and Wellness Design Award, 2025 Winner
GDUSA Health and Wellness Design Award 2025
17
original articles, 10 newsletter mentions and a longform STAT exclusive
coverage
in WSJ Pro Venture Capital, Endpoints, BBJ, BioWorld, C&EN and Genetic Engineering News
Tasca's style sheet outlining brand guidelines including logo usage, color palette and typography.
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