Highlander
Health

A bold, italicized, underlined approach to highlighting a dynamic founding duo

services

PR launch strategy

media relations

executive visibility

narrative development

social media management

scenario

Highlander Health makes it easier to share clinical trial data collected from patients to improve patient care and revolutionize the clinical trial landscape. The launch strategy centered on targeted media engagement with key verticals, and an exclusive approach with top-tier press. Targeted audiences included business, healthcare executives, clinicians and payers.

solution

Storytelling was the key to media coverage for the launch led by Highlander Health’s leaders, Amy Abernethy and Brad Hirsch are widely recognized in the life sciences industry, having held prominent roles at organizations such as Duke University, and Verily. By highlighting their 15-year professional relationship and the unique combination of their expertise, we crafted a compelling story about why Highlander Health is a timely culmination of their shared vision. The content focus included creating a dynamic company website, capturing compelling executive portraits for use across earned and social media channels, and LinkedIn posts for executives and Highlander Health. We combined a full day of media outreach to coincide with the launch to maximize coverage results.