Kenai
Therapeutics

Deep thinking in shallow waters: connecting cutting-edge science to a rural Alaskan fishing town.
services
brand strategy
brand identity
brand guidelines
website design
PR launch strategy
media relations

scenario

Kenai Therapeutics is a biotech developing breakthrough treatments for neurodegenerative diseases. By replacing neurons, patients can achieve an earlier stage in their deterioration, improving their quality of life and providing them with valuable time. Along with a new brand, Kenai needed a strong foundational strategy to link their cutting-edge science to a seemingly unrelated name. ‘Kenai’, referring to a place in Alaska, was inherited, and didn’t have any overt connection to the biotech’s mission.
Logo design for Kenai TherapeuticsA middle-aged white female scientist wearing a Kenai Therapeutics lab coat.

solution

Through a process of intentional listening, deep research and broad creative thinking, Greenford uncovered conceptual and visual connections between Kenai, our client and Kenai, the place. We crafted a custom brand story, a visual strategy, and an identity, based upon the visual and conceptual connection between the two.
The team was given the difficult task to create an attractive brand image of Kenai Therapeutics that was true to our location, science and unwavering focus on the patient. The team listened, collaborated and delivered a product that is both authentic and captivating, and most importantly, speaks to our mission and values to create hope for patients.
raj mistry
chief financial officer
Pages from Kenai Therapeutics' Brand Guidelines outlining core brand principles like narrative, logo usage, color and typography.

results

Graphic Design USA Health and Wellness Design Award, 2024 Winner
GDUSA Health and Wellness Design Award 2024
Graphic Design USA American Graphic Design Awards, 2024 Winner
GDUSA American Design Award 2024
Screenshots of Kenai Therapeutics desktop and mobile website overlayed on top of an image of mountains in Kenai, Alaska.
Cure Ventures
Tasca