Cure
Ventures

Meet the The New kids on the block
services
PR launch strategy
media relations
executive visibility
narrative development
social media management
corporate video

scenario

Cure Ventures didn't want to be known as another Boston venture fund wearing Patagonia vests. They sought a partner to help them stand out in a crowded VC market and develop a website and communications plan to set them apart. Cure’s founders come to the table with vast experience including many drug approvals, and it was important to ensure their expertise, knowledge and commitment was at the forefront of their brand.
The partnership and counsel that the team provided as we were launching our inaugural fund was constructive and goal oriented – I was particularly impressed by how well they listened to us. Their expertise within the life science space, especially biotech venture capital, was clear and demonstrable. The team was able to truly bring our story to life, and that was evident through the strong media coverage we received, which exceeded all of Cure’s expectations.
Richard Lim
Co-founder and Managing Partner

solution

Greenford oversaw Cure’s selected web vendor and ensured all creative output aligned with the company’s brand pillars and mission. We developed a corporate video that highlighted their brand and was utilized in the website and launch campaign. Our comprehensive PR strategy included a long-form exclusive in STAT, published with the website launch. 

To support Cure beyond launch, we equipped them with a social strategy and post templates. Greenford managed the development of custom website content including a photoshoot, video featurette, and website design and development. Cure Ventures signed our team to a continuing contract immediately after our successful launch.

results

29
media articles, and one longform exclusive in STAT.
0
2.5k
Linkedin follower growth
traffic
Drastic increase in website traffic and
phone inquiries
Tasca
Highlander Health